Understanding Your Customers or Users

Market research, surveys and focus groups usually provide insights about relationships between a company and its customers, or between an organization and its users, where context is missing. Analysis and visualization of their behavior, while in contact with a service or during a transaction, provides a more precise and insightful snapshot of their expectations, real or induced, and of the relevance of a promise.

We provide you with a set of customer-centric methods and tools, at the boundaries between design, social sciences and organizational assessment, to leverage your understanding of consumers’ expectations on all the channels they use, and we advise you in the creation and optimization of innovative services.