A brand identity is a complex alchemy of many internal and external factors. The balance between these factors is a prerequisite for success. When positioning or overhauling a brand, taking into account any facet of its identity, as emitted, perceived and realized, is critical, as is anticipating the impact of change on every of these components.
We evaluate the different dimensions of your brand identity, from the point of view of every stakeholder, production, marketing, consumers, and highlight the gaps existing between these different perceptions. We then assist you in repositioning your brand and in refining your strategy in actual context through innovative participative plans.