Customer Experience

A brand’s identity is a primary landmark for the customers of any company, and it greatly influences the relationships they maintain with it. The proliferation of communication channels and touch points fragments this identity and dilutes marketing effectiveness.

Transitive Society assists companies in the alignment and improvement of the customer experience. Our prisms of analysis, participatory and experiential, allow to map the strengths and weaknesses of every channel and touch point, and to consider issues related to brand perception or identity under a pragmatic as well as strategic angle.